Google Search Generative Experience officially rolls out links to webpages within answers

Aug 27, 2023

Global Marine AIS Monitoring System Market Analysis 2023

Aug 14, 2023

New GPU power connector design eliminates cables, delivers 900 watts

Aug 29, 2023

AIS to host annual Read

Aug 30, 2023

Multilingual AIs are better at responding to queries in English

Aug 21, 2023

The state of AI in 2023: Generative AI’s breakout year

Send your inquiry

SUBMIT

Jan 10, 2024

Google Search Generative Experience officially rolls out links to webpages within answers

Search Engine Land » SEO » Google Search Generative Experience officially rolls out links to webpages within answers Google is now rolling out links to webpages within the Search Generative Experience

Search Engine Land » SEO » Google Search Generative Experience officially rolls out links to webpages within answers

Google is now rolling out links to webpages within the Search Generative Experience AI-powered answers.

You will see the AI-powered overview answers have these down-arrow icons; when you click on them, Google will show you the relevant webpages used to help form that part of the answer.

What it looks like. Here is a screenshot of an example of what this feature looks like:

Google also shared a GIF showcasing how it works:

Previous tests. Google started testing links within AI-generated answers in SGE in three different formats earlier this month. Google paused the test 16 days later, but continued testing the down-arrow cards test. Now, Google has decided to go with the down-arrow format with link cards.

Google said it will continue to test various formats:

Launching in Japan and India. Google also said that SGE is launching as a beta in more countries and languages, including Japan and India. While Japanese users will be able to use generative AI capabilities in their local language, Google said in India users will be able to use SGE in English and Hindi.

Voice search. Google said SGE will also allow voice search “so users can simply speak their query instead of typing it and listen to the responses, which are both popular preferences in both countries.”

Ads. Ads will remain to be seen in the dedicated spots in the SGE AI-generated answer interfaces.

Early data from SGE. Google also shared some generic feedback on its “earliest experiments” with SGE.

Why we care. It is great to see Google officially add links to webpages in the SGE AI-powered answers. The lack of citations has been frustrating for search marketers, publishers and searchers in general. Google added it will continue “prioritizing approaches that continue to drive traffic to relevant websites.”

Blog

Google Search Generative Experience officially rolls out links to webpages within answers